New Caledonia rolls out phase two of Hello Neighbour campaign

first_imgImage by ETB Travel NewsAccording to figures released by the Institute of Statistics New Caledonia this week, Australians have been taking up the invitation in droves to experience one of their closest neighbours.New statistics show a 15.8 percent increase of Aussies visiting New Caledonia in 2015, compared to 2014, securing Australia in second position behind France for inbound visitation.This growth is set to continue in 2016 with the launch of the second phase of the ‘Hello Neighbour’ campaign today, which will include a first for destination marketing bodies.New Caledonia Tourism’s sales and marketing director, Caroline Brunel said it is great to see so many Aussies embracing and exploring one of their closest Pacific neighbours.“This is excellent growth and shows that our in-market promotions are having a direct effect on visitor numbers; we are aiming to not only continue this but also take more leaps forward through the second phase of our ‘Hello Neighbour’ campaign,” Ms Brunel said.Phase two is set to break even more new ground following on from the success of the first phase, which saw the creation of fresh video content with ambassador Justine Schofield, a bespoke website, outdoor advertising and an exciting competition element.“The focus for the new campaign will continue to be around New Caledonia’s proximity as one of Australia’s closest Pacific neighbours, but will feature an interactive social media treasure hunt,” Ms Brunel said.“A first for a destination marketing organisation, the interactive activity will entice consumers to explore New Caledonia’s spectacular neighbourhoods through a series of captivating images.”Hosted by the social media platform, Instagram, Aussies will be able to explore regions such as the white sand beaches of the Isle of Pines; diverse landscapes of the North; secluded coves of the Loyalty Islands; the French sophistication of Noumea through to the local cowboys in Bourail.Ultimately, participants will be lead to an image of New Caledonia’s Heart of Voh, a naturally formed love heart marked in the landscape, where they can enter the draw to make their mapped out adventure a reality. To get started head to @newcaladventure on Instagram.“We are really excited about the second phase and think the public will be too. This activity is a chance for potential visitors to get a taste of New Caledonia before hitting the purchase button,” Ms Brunel said.With Noumea only two hours from Brisbane, under three hours from Sydney and less than four hours from Melbourne, New Caledonia is fast becoming a destination where travellers can have it all. Visit New CaledoniaSource = New Caledonia Tourismlast_img

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