Bow To Blood developer needs to sell 40,000 copies to break evenStudio behind PSVR exclusive discusses the economics of success in virtual realityJames BatchelorEditor-in-ChiefTuesday 25th September 2018Share this article Recommend Tweet ShareUS-based independent studio Tribetoy has revealed the number of copies it needs to shift to ensure its game Bow To Blood become profitable.During an Ask Me Anything session on Reddit, co-founder and design director Matthew Hoesterey responded to a question about the PSVR’s title pricing and revenue.Naturally, the sales figure required to turn a profit is lower if everyone buys the sci-fi game at full price, but in an age where consumers are hungry for price cuts, the studio knows it’s likely to need higher sales. “We need to sell around 28,000 copies at the current non-discount price to break even and that’s not counting me living off my bank account and not taking a salary for two years,” Hoesterey wrote. “We get to decide if we discount the game but work with Sony to decide when that is done. So realistically with sales factored in we probably need to hit 40,000 sales before we earn any money towards the next project.”The developer also confirmed that Tribetoy receives 70 per cent of each sale, while Sony takes a 30 per cent cut – a standard across most platforms. But while there has been recent negativity about the amount platform holders take from developers, Hoesterey had nothing but praise for PlayStation, revealing that Bow To Blood was partially funded by Sony, likely explaining why the game is currently exclusive to PlayStation VR.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “It was a very generous deal,” he wrote. “Most of the time developers get much less but VR deals are a bit better as the user base is smaller so it’s harder to break even.”Hopefully, 40,000 sales is attainable for Tribetoy, especially since PlayStation VR has sold more than three million units worldwide.When asked what’s next for Tribtetoy, Hoesterey said the team is currently focused on updating Bow To Blood and is still unsure what the next project will be.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 3 hours agoUbisoft posts record sales yet again, delays Skull & Bones yet againPublisher moves away from target of 3-4 premium AAA titles a year, wants to build free-to-play “to be trending toward AAA ambitions over the long term”By Brendan Sinclair 7 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.