Mixer viewership down in Q3 despite Ninja’s exclusivity deal

first_imgMixer viewership down in Q3 despite Ninja’s exclusivity dealReport from Streamlabs and Newzoo paints mixed picture for Microsft’s streaming platformHaydn TaylorSenior Staff WriterTuesday 8th October 2019Share this article Recommend Tweet ShareMicrosoft’s video streaming service Mixer has seen an influx of content creators following the exclusivity deal it signed with top streamer Tyler “Ninja” Blevins in August. According to the Streamlabs and Newzoo Q3 2019 Live Streaming Industry Report, the total hours streamed on Mixer increasing by 188% quarter-over-quarter, as the number of unique channels nearly doubles. However, it would appear that Blevins alone is not enough to draw more viewers to the platform, with total hours watched for the quarter declining 10.6%. Streamlabs suggests the new influx of creators is likely responsible for a 11.7% decline in concurrent viewers for the period, along with the average viewers per channel falling from 8.9 to 2.7 quarter-over-quarter. How has Twitch fared since it’s most popular streamer departed for potentially greener pastures? Well, according to the report, there was a 4.5% uptick in the total hours watched on the platform, but there has been a continued decline in the number of unique channels and hours streamed. Unique channels have been dropping off since Q1, with a 32% decline since then. Meanwhile, the total hours streamed has stabilised after a 10% fall from Q1 to Q2, but still remains down for Q3. The average concurrent viewers for Twitch is up 3.5%, while the average viewers per channel has increased 3.6% to 28.2. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games YouTube Gaming Live has remained largely unaffected by the shifting sands of Blevins’ departure to Mixer. Hours watched is down slightly, as is total hours streamed. The number of unique channels has been most severely affected this quarter, down 25%, while average concurrent viewers has remained static, and average viewers per channel is up slightly. With Blevins — who made his name streaming Fortnite — off Twitch, the hours of Fortnite streamed has declined quite dramatically. While Epic Games’ battle royale was already seeing continued quarter-over-quarter decline for more than a year now, the absence of Blevins appears to have accelerated this, with a roughly 24% drop off in Q3. “Overall, this quarter for the live streaming industry is one for the books,” reads the report. “As more live streamers branch out and stream to other platforms, it will be interesting to see how Twitch reacts, and if Mixer can encourage users to stay on the platform long-term. Only time will tell.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesActivision no longer working with Call of Duty actor after hateful sexist commentsA video resurfaced on social media showing Jeff Leach making offensive, sexual and threatening remarks targeting women By Marie Dealessandri YesterdayHow Women in Gaming survived its publisher’s demiseMeagan Marie explains how Crystal Dynamics stepped in after Prima Games, the original publisher of her book, shut down right after launchBy Brendan Sinclair 4 days agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img

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